A Generative Storyteller
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I have a passion in helping nonprofits and creative projects come to life, and so fundraising plays a big part in that. Combined with my knowledge in human centric design, I strive to help organizations to come up with fundraising strategies and communication that are authentic to their program design in order to achieve healthy and sustainable financial growth.

Below are select fundraising projects that I have led. Currently, I am so a contract Fundraising Strategist at The Good Partnership, a Toronto based company that helps small nonprofits to change the world through fundraising.

Reel Asian Membership Program

To diversify the revenue stream at Toronto Reel Asian International Film Festival, I revamped its existing membership program by redesigning benefit structure, stewardship journey, and overseeing rebranding of the program. Under my leadership, the membership program experienced an 15-20% growth annually for 3 years.

Graphic Design by: Rebecca Hong

Stand Up Man Indiegogo Campaign

To raise finishing fund for the independent Asian Canadian film Stand Up Man, I designed and led a successful 30-day crowdfunding campaign that raised $21, 745, exceeding the goal of 20K and secured 14% of the total film budget.


Reel Asian GENERASIAN NOW individual giving program

To strengthen the charitable messaging, Toronto Reel Asian International Film Festival, I designed the Generasian Now giving program, which champions donors to support next generation of diverse content makers. The program helped increased Reel Asian’s individual giving revenue by 100% in a year.

Graphic Design by: Rebecca Hong